Professor Kamilla Swart is a full Professor and Masters in Sport Management Program Director in the College of Business Administration, American University in the Emirates (AUE). Prior to joining AUE in January 2017, she headed up the Centre for Tourism Research in Africa, Faculty of Business and Management Sciences, Cape Peninsula University of Technology (CPUT, from 2003). Her research interests include sport and event tourism, with a specific focus on mega-events and event policies, strategies and evaluations. She completed her doctoral degree in education and sport tourism and graduated from Illinois State University in 2001. Prior to joining academia, Kamilla worked as a sponsorship consultant for Octagon South Africa from 2000-2003. Two key tourism-related projects included developing and managing the event tourism strategy for the City of Durban and developing the national event strategy for the Department of Environmental Affairs and Tourism and South African Tourism. Professor Swart is the author of Sport Tourism and over 50 peer-reviewed journal articles and book chapters related to sport and tourism. She has delivered sport and tourism classes and research and training presentations in over 10 countries. Kamilla was instrumental in driving the 2010 FIFA World Cup™ Research Agenda and was appointed by the City of Cape Town to coordinate the City’s 2010 Research Program. Kamilla also served as the principal investigator of the CPUT team for CARNIVAL, a 852 000 Euro funded project by the EU Commission (2013-2017), focused on the management and legacy of mega-events with partner institutions in Brazil, England, Germany, South Africa, and the USA. Professor Swart is Regional Editor (Africa) for the Journal of Destination Marketing and Management. She serves as an international partner of the Sport Business School Finland for the initiation of collaborative research field studies at major international sport events and serves on the Advisory Board of the African Sport Business Association. Kamilla also serves on the advisory board of Unimedia, which is driving “PinkStig” an initiative aimed at levelling the playing fields for women’s professional golf.
